Web Conversion Rate Optimization – Minneapolis St. Paul, MN
- What are Google users looking for on websites?
- What are the keys to getting website visitors to become customers?
- Why is website content so important to conversion success?
When evaluating the performance of your website, consider these two scenarios: If your website gets 100 visitors per day from Google searchers through its SEO performance, but only converts 2 of those visitors into a lead or sale, only those two visitors can actually provide revenues. What if your website converted 8 of the same number of visitors? That would be a 400% increase in conversion rate and revenues. Which would you prefer? The answer is obvious. Conversion is a crucial part of the marketing equation for every website. Website traffic alone doesn’t tell the whole story.
Those numbers are just an example, of course. That principle, though, is crucial to the success of your business. As the most effective web design, SEO and marketing content company in Minneapolis St. Paul, it’s something we study every day. We consistently get top Google rankings for the websites we design for our clients. We’ve helped many Minnesota and national businesses dominate Google search rankings through our research-based optimization techniques. That’s only half of the job, though. We understand that revenues are the top priority for the companies we serve. That’s why conversion rate optimization for every landing page of every website we create is so important. Here are some of the factors that control how well any website converts its visitors:
Understanding What Website Visitors Want
Every time people conduct a search at Google, they’re looking for one thing: Information. An important part of Google’s ranking algorithm is based on the information available on websites. Relevance to the search, accuracy and quality of the content are all measured. When searchers click through on one of Google listings, they expect answers to their questions, accurate information about products and services and ease of locating what they look for. If they don’t find all of those, they bounce off the site instantly and click through to another Google listing. The content and page design of our websites focuses on visitors’ needs and makes that information instantly available. Our websites retain visitors and keep bounce rates low.
User-Friendly Website Design and Navigation
Once a visitor arrives on a landing page from Google, he or she looks around quickly to see if the site is relevant. Site visitors are impatient and busy. If what they see is just some pretty pictures or if they can’t find their way to the information they need, they leave within 30 seconds. They’ve had a poor experience. Through extensive behavioral studies, our web design team knows where visitors look for and what they want to see. We build our websites to meet their expectations. We make content immediately accessible and use clear navigational links to lead visitors to find more information. The longer visitors stay on the site and the more pages they visit, the more likely they’ll gain confidence in the business and choose to become leads, customers or clients. Our websites are designed specifically to provide an outstanding user experience.
Superb Effective Marketing Content
Website visitors want information. How that information is presented is important. The quality of the content on any website strongly affects conversion rates. Since every page on your website can be a landing page, its content must immediately show visitors that it is relevant to the search that sent them to that page. It must focus on their needs and effectively show them that they’ll learn what they searched for. Your potential customers will happily read your pages if they’re compellingly written, interesting, and free of grammar, spelling and punctuation errors. That’s why our web design team includes some of the best, most experienced and creative marketing copywriters available anywhere. The content they create is design to inform visitors, build their confidence in your business and keep them exploring your website until they are convinced to choose your products and services.
Closing the Deal and Motivating Action
Conversion rate optimization is dedicated to helping website visitors make decisions. The process is similar to face-to-face sales techniques. A good salesperson quickly identifies what potential customers are looking for, provides information to help them make a good decision and answers any questions that come up. Then, it’s time to close the deal and convince customers to take action. Your website is no different. It has to meet all of the same goals. That’s the role of the content on your pages. It must always be working to convince visitors to pull the trigger and take action. When they do, they are converted and become your newest leads, visit your location, or make a purchase on your site. We constantly monitor conversion rates on our clients’ sites and work to increase them. It’s your business and it depends on high conversion rates.
Optimizing for High Web Conversion Rates for Twin Cities Businesses
Many SEO companies focus only on website traffic counts. While that’s an important factor in site analytics, simply generating traffic isn’t enough. Every member of our web design, SEO and marketing content team understands that our clients don’t just need visitors to their websites. They need leads and sales. That’s why we pay constant attention to optimized conversion rates. Our careful research and focus on the details of visitor motivation sets us apart from other internet marketing companies in the Minneapolis St. Paul area. Our clients tell us about the revenue increases the sites we created for them have generated. We’ll be happy to show you those results. Contact us today for a free, no-obligation evaluation of your current website marketing efforts. Let us show you what we can do and give you a competitive quote on the cost of a dynamic, productive, SEO project to help your business thrive and grow.