Web Content Copywriting for Effective SEO – Minneapolis St. Paul, MN
- Did you know why most web designers don’t care about content?
- What are the things your web content must do?
- Why does most web content fail to generate leads?
Your current web design company probably told you that website visitors don’t bother to read much text content on websites. Here’s why they said that: Top-quality website content is expensive and can only be produced by experienced professional copywriters. The less the web design firm spends on content, the more money it can put in the bank. Here’s the truth: Site visitors search on Google for information on products and services they need. They’re hungry for facts and answers to their questions. They will read text content, but only if it gives them the information they need clearly and effectively. Our Minnesota SEO and web design company understands that, which is why every website we create has a top professional marketing copywriter assigned to it. That’s one of the reasons our clients’ websites deliver outstanding Google rankings, visitor retention and great conversion rates. They get consistent revenue-producing boosts. Here’s what you need to know:
Website Content Must Deliver Ample, Clear Information
Whether your company sells products or delivers services, the website needs to help visitors understand what you have to offer and why they should choose your company, instead of your competitors. That’s why every visitor searches on Google for information they need to make a decision. As soon as a Google searchers click through to your site, they arrive on a landing page, which can be any page on your website. They quickly look for content that is relevant to the keyword or phrase they typed into Google. If they don’t see that immediately, they leave instantly and choose another listed site. If they do find relevant information, they start reading. If the content is interestingly written and free from grammar, spelling and other errors, they keep reading. If they need more information, they explore the content more. The more they read and the more pages they visit, the more likely they are to take action. Satisfying visitors’ hunger for information is the first goal of internet marketing content.
Content Is Crucial to Search Engine Optimization Performance
Getting top rankings on Google has become more and more difficult over the years. Google wants to present the most relevant websites with the best information at the top. As Google has improved its ranking algorithms and techniques, it has focused more and more on the quality of page content. Here’s a secret to SEO that assures you of top rankings: Professionally written marketing copywriting skillfully weaves search keywords, phrases and questions into page content without any awkwardness. Google recognizes this high-quality content and rewards it with top rankings and more traffic. Most web designers attempt to save on the cost of content by using cheap low-quality content and as little of it as possible. Such writing fails to interest visitors and fails to present Google with relevant information it is looking for. Our talented, seasoned copywriters deliver outstanding content that helps you achieve top rankings.
Web Content Must Motivate Visitors to Take Action
The ultimate job of every website is to generate contacts, leads and sales. If it fails at that task, it is useless. Graphic images and fancy fonts have never sold any product or service. In your office or business location, you rely on experienced, skilled salespeople to give information to customers and answer questions. You also expect them to close the deal successfully. On your website, it’s the content copywriting that must do all three of those things. The content on your website has to anticipate the questions visitors have, help them understand your services and products, while building confidence in your business. Finally, it has to convince visitors to make contact, or take some other action to become a client or customer. Poorly-written content or brief, uninformative text just can’t meet the challenges. Only skillfully written, compelling and interesting writing can hold a visitor’s attention, satisfy the need for information and provide motivation to close the deal. That’s why our top-notch marketing copywriters are an integral part of our professional design team.
SEO Content for Conversion Rate Optimization – Twin Cities, MN
When you contact us for a free evaluation of your current internet marketing, we’ll show you some of the successful websites we’ve designed for our clients. You’ll immediately notice that they contain plenty of superbly written, informative and relevant content. That’s part of the reason they produce the stellar rankings, revenues and profits. In achieving Google ranking dominance and high conversion rates, high-quality content is crucial. If you hire us to redesign your website, we’ll assign a proven, talented marketing copywriter to your project from the very beginning. At every stage of your project, the entire team works closely together to produce a powerful website that uses SEO to deliver visitors, user-oriented design to engage them, and highly effective marketing content to inform and motivate those visitors. The result will be more business and higher profitability for you. That’s our formula for success. Let us show you what we can do.